The client
Ashall Care are a small care group in South Yorkshire, with an established care business run by two generations of the same family. The younger members of the family wanted to refresh the brand of their operation – keeping an eye on their great local reputation, their history while attracting a changing demographic.
Client NameAshall CareService TypeBranding, Website Design, Website DevelopmentLinkashallcare.co.uk
Branding
We chose to use a traditional sans-serif for the typography to help communicate the heritage of the homes in the South Yorkshire area – alongside a palette that worked across the group and the individual homes. The leaf from the ‘group’ logo was then used for the individual homes brand identities as a graphic device.
Brochure design and business stationery
Once we had created the branding for the group, as well as the branding for the individual homes – we applied this to a promotional brochure for the homes and the business stationery. Using the patterns from the Ashall Care logo as a graphic device throughout the pieces of print collateral.
Website design and development
The website was designed to be clean, clear and concise – while showing off the most important element of any home – the people with a set of commissioned photographs showing the humour, the fun and the genuine feeling of home at Farthings/Ashall.