The client
Autograph Care are a new care operator working primarily in the North West and East Midlands. They’re approach to care was to focus on all of the stars within their homes, the staff, the residents.
Client NameAutograph CareService TypeBranding, Website Design, Website Development, Brochure Design, Collateral DesignLinkautograph.care
The project brief
This group, being new to the market, had a small number of homes which needed unifying by brand and website in the short term, but the company’s plans for expansion over the next few years mean that the website needs to be quickly and efficiently expanded to incorporate new homes as and when they are developed.
The look and feel of this website needed to be special and stand out from its competitors. To bring a new name to a competitive sector means it’s essential for the website to be easy to use, striking to look at and have clear calls to action throughout.
The result
A main site with each home in the group being shown through their own microsite within. This means that each home retains its identity, but is united by the website and wider branding. The landing pages created with each home work separately with the PPC and ad campaigns.